Brand Identity
Ninja Brand Identity
Client
Aura
Year
2024
Role
Brand Designer
Category
Brand Identity
Overview
Awarm,restrainedidentityforacontemporarylifestylebrand.
Challenge
Express intimacy and craft inside a luxury visual register.
Solution
Serif accents inside grotesk frame, soft tactile compositions.
Process
Moodboards
Defined the rules. Documented the system. Handed it forward.
Typography System
Defined the rules. Documented the system. Handed it forward.
Motion Language
Defined the rules. Documented the system. Handed it forward.
AI Workflow
Defined the rules. Documented the system. Handed it forward.
End of case
AURA.
Next project →
Experimental Typography