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Direction · 6 min · Mar 2025
AI Will Not Replace Taste
Tools collapse the cost of execution. They do not collapse the cost of judgment.

Every generation of designers inherits a new accelerant. Photoshop. After Effects. Figma. Now: latent models that can render any aesthetic on demand.
What does not change: the editor in the room. The person deciding what is enough, what is too much, and what gets cut. That is taste, and taste is built — slowly, painfully — from looking at things and choosing.
AI does not have a position. You do. That is the entire job.